Monday, November 30, 2009

11.30.09

What are the advantages of a multiple column grid.? Mulitiple column grid helps plan a layout more easier and cleaner, breaks up the space, create asymmetry, use different column widths.

How many characters is optimal for a line length? words per line? 45-75 characters per line length, 66 is the norm, to fit one can make your type size bigger or smaller.

Why is the baseline grid used in design? Help align text

What is a typographic river?
Rivers only happen when using justified text

From the readings what does clothesline or flow line mean? Hangline

How can you incorporate white space into your designs? gutter space, or space between paragraphs, don't put text to the edges.

What is type color/texture mean? Density of the text

What is x-height, how does it effect type color? x-height is how tall a letter is. X-height can effect the letters by making the color appear stronger then it is if the type in condensed looking or if it is wider it can make the color look light in contrast to the page and or other type faces.

In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?

What are some ways to indicate a new paragraph. Are there any rules? There are plenty of ways to indicate a new job; indenting the first line, Bolding one letter or some of the type at the beginning, or Color coding the beginning of the paragraph

What are some things to look out for when hyphenating text. If the word truly needs to be hyphenating, or if the word gets broken up into two lines

What is a literature? FF is an example

What does CMYK and RGB mean? cyan, magenta, yellow, black/ red, green, blue

What does hanging punctuation mean? Punctuation not attached to text

What is the difference between a foot mark and an apostrophe? Apostrophe is curved while a foot mark is not

What is the difference between an inch mark and a quote mark (smart quote)? Quotes are curved while inch marks are not

What is a hyphen, en dash and em dashes, what are the differences and when are they used? hyphen is regular sized, en is longer and em is shorter
What are ligatures, why are they used, when are they not used, what are common ligatures? A ligature occurs where two or more graphemes are joined as a single glyph.

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