journal uno

mind maps- help from ideas by connecting words or images with each with whatever one can think of. Its a good idea to not reject any associations because you never when the offbeat word may become useful.

concept maps- are very similar to mind maps but are more conditional and rely on statement like "if", "maybe", "with", "in addition to" etc.

free writing- is when one writes whatever comes to mind when a certain word(s) is said

word lists- similar to the free writing exercise but less poetic in a way and not really associating word after word together.

reflective writing- is looking back and writing about what has been done and what could have been done differently. An example of this would be process books

journals/notebooks- are a pretty casual one just keeps drawing, or text to keep thoughts and ideas

moodboard

Audience Persona:

Audience Persona:

Grace is a 19 year old college student. This is Grace’s freshman year and everything about college is new and exciting. Grace lives in the dorms with her new bestfriend/roommate. Grace has a part time job at a clothing store and although she spends most of her time focusing on fashion she is also very studious. She is majoring in Journalism and hope to work for a magazine or branding doing Public Representation for them. Grace is a strong indiviual but also a romantic. She reads many self-help books about relationships and believes that the books help her deal with the men at college.

concept statements

Concept Statements

1. Hybrid word. Love-hate

I choose the two words love and hate because this series of books written by Greg Berenhdt is about finding love and then breaking up.

2. Quote about love.

“Sometimes I wish I were a little kid again, skinned knees are easier to fix than broken hearts.”

3. Urban Dictionary definition of “break-up”

When two people have to let each other go. Despite the fact that one of them loves the other one truly. The girl or the guy in your case decides that the two of you are not compatible for each other. Hopefully the two of the people can remain friends, though that is hard for guys to do, because we hold on. But always remember, there are more than 6 billion people on this planet. So though you may not want to hear it, the chances of this person being the one, are less than winning the lottery. I know it's tough but you have to move on after a break up.

font studies

Old Book Covers

Research about series of books

Define: series and sequence.

Series. A group or a number of related or similar things, events, etc., arranged or occurring in temporal, spatial, or other order or succession; sequence.

Sequence. Is an ordered list of objects (or events)?

Define: sign, index, symbol. Include an example of each. Verbal and Visual

Sign. Is an entity, which signifies another entity?

From the reading “This Means That” I became more conscious about the way we look at signs. For example the apple-to-apple comparison. An apple can really just mean the fruit, it could mean healthy, or talking it further it could mean lust. Signs may be obvious or have hidden meaning either way it is our job as graphic designers to make sure that the sign we are trying to convey is clear and simple, so that our audience get what we are trying to communicate.

Index is a system used to make finding information easier

An index is very similar to a sign but is more representational. In the reading the examples that they give us is always transitional. The way one gets a black eye is by receiving a punch. Another example they give us is someone knocking at the door causes a knock. Simple daily examples that we all are aware of but never think about.

Symbol is something such as an object, picture, written word, sound, or particular mark that represents something else by association, resemblance, or convention. In the reading symbols communicate the meaning of one word to another, dove translates to peace and rose translates to beauty.

What makes a successful book jacket?

A successful book jacket or cover grabs the attention of the potential reader. The website “Smashing Magazine” articulates I feel about book covers… “However, it’s getting even harder: to make a book really hard to forget, designers need to design the cover in a unique, creative and striking way.” It is becoming more of a challenge to create new book covers because there are so many well-done covers to compete with. From personal experience I know that I have based my book purchases on what the cover of the book looks like only to find that the content inside wasn’t any good. Going back to what a successful book cover entails basically to me means having a visually appealing cover to make that book stand out from all of the rest.

The three books I choose to redesign are all by the same author Greg Behrendt. He only writes books for the self-help genre, but used write for the television “Sex in the City” along with having his own talk show. The three books I choose from his writings are “He’s just not that into you”, “It's called a Breakup Because It's Broken: The Smart Girl's Break-Up Buddy” and “It’s Just a Date”. I choose these books because I enjoyed reading them and I believe I could make an interesting book cover with their content.

About the author Greg Behrendt:

Greg Behrendt should be known for May things. He's a brilliant lifelong comedian who accidentally became the best selling co-author of the inescapable He's Just Not That Into You. He was the host of the weirdly named Greg Behrendt Show and he's the musical force behind America's ­­instrumental surf and ska combo the Reigning Monarchs and the foremost collector of small glass pig figurines or ("pigurines"). It is because of all these unique, memorable accomplishments that he is singularly recognized world wide as That Guy From That Thing! Enjoy him in person or at a great distance but enjoy him just the same!

Blurb for “Hes Just Not That Into you”

For ages, women have come together over coffee and cocktails to analyze the puzzling behavior of men. He’s afraid to get hurt again. Maybe I intimidate him. He just got out of a relationship. Greg Behrendt and fellow Sex and the City writer Liz Tuccillo are here to say that men are not that complicated, even if they’d like you to think they are. And there are no mixed messages.

He’s just not that into you if:

He’s not asking you out

He’s just too insanely busy to pick up the phone

He doesn’t like the words ′relationship′ or ′boyfriend′

He’s Just Not That Into You is provocative, hilarious and intoxicatingly liberating. No longer will beautiful, smart, funny women like you waste time making excuses for a dead-end relationship. With Greg and Liz’s wise words of advice, you can set yourself free to find the guy who really is into you, and would love to show you how much.

Blurb for “It's Called a Breakup Because It's Broken: The Smart Girl's Break-Up Buddy”

There’s no doubt about it—breakups suck. But in the first few hours or days or weeks that follow, there’s one important truth you need to recognize: Some things can’t and shouldn’t be fixed, especially that loser who dumped you or forced you to dump him. It’s called a breakup because it’s broken, and starting right here, right now, it’s time to dry your tears, put down that pint of ice cream, log out of his e-mail, and open this book to Chapter One–and start turning your breakup into a break over.

From Greg Behrendt, the co-author of the smash two million-copy bestseller He’s Just Not That Into You, comes It’s Called a Breakup Because It’s Broken--the ultimate survival guide to getting over Mr. Wrong and reclaiming your inner Super fox. From how to put yourself through “he-tox,” to how to throw yourself a kick-ass pity party, Greg and his wife, Amiira, share their hilarious and helpful roadmap for getting past the heartache and back into the game. You will learn:

• Why you shouldn’t call him—and what he’s thinking when you do

• How to keep your friends and not lose your job

• How to avoid breakup pitfalls: IMing, stalking, having sex with your ex

• Reframing reality—seeing the relationship for what it was

• How to transform yourself into a hot, happening Super fox and get a jump on the better, brighter future that awaits

Complete with an essential workbook to help you put the crazy down on paper and not take it out into the world, It’s Called a Breakup Because It’s Broken is a must-have manual for finding your way back to an even more rocking you.

Blurb for It’s Just a Date

What ever happened to dating? Used to be that a guy would ask a girl out. He′d pick her up at her house and take her out for dinner, a movie, or a cup of coffee and some conversation. Then both parties would decide if they wanted to do it again next week. There was protocol. A standard set of guidelines to follow for this age-old ritual. Now who even knows what dating is? There are so many social pressures and panics that dating has become an anxiety-riddled experience complicated by the sexual revolution, the Internet and Cameron Crowe movies.

′It’s Just a Date′ will give you tools, not rules that you can use to protect yourself, while also opening you up to new ideas about how to date and who might be right for you. Dating doesn’t have to be hard - in fact, if not taken so seriously, it can be seriously fun.

Dating guide includes:

The digital age and how it’s changed dating, including mobile phones, e-mailing, text messaging (the new not calling) and online dating.

The compromise: hooking up, booty calls and quasi dates - was it or wasn’t it a date?

Telling your current person about your exes.

Exit strategies - how to pull the plug when the dating isn’t working out.

Word List:

Love

Lust

Boys

Girls

Pink

Flowers

Romance

Heartbreak

Let down

Easy

Hard

Hearts

Broken

Fixed

Relationship

Jealously

Trust

Date

Marriage

Couple

Excited

Unhappy

Troubled

Unfilled

Glass half empty/half full

Pressure

Kiss

Hug

Fight

Makeup

Fun

Flirt

Mean

Affair of the Heart

Fling

Rude

Crying

Laughing

Beauty

Ugly

Affection

Crush

Attachment

Friendship

Respect

Weakness

Enchantment

Amour

Desire

Adore

Define 10 words from the list of 50

Love. A profoundly tender, passionate affection for another person

Lust. An intense sexual desire or appetite.

Relationship. A connection, association, or involvement.

Attachment. An act of attaching or the state of being attached.

Date. a social appointment, engagement, or occasion arranged beforehand with another person: to go out on a date on Saturday night.

Enchantment. The art, act, or an instance of enchanting.

Desire. To wish or long for; crave; want.

Flirt. To court trifling or act amorously without serious intentions; play at love; coquet.

Respect. A particular, detail, or point (usually prec. by in): to differ in some respect.

Couple. Two persons considered as joined together, as a married or engaged pair, lovers, or dance partners: They make a handsome couple.

Tone of series

Girly, sensitive, self – help

To suggest list

Dark_ _ _ _ +Light

Sad_ _ _ _ +Happy

Boyish_ _ _ +_Girly

Hate_ _ _+_Love

Computer_ _ + _ _ Handmade

Old _ _ _ _ +New

10 quotes, phases, songs etc that set the mood

Lyrics from the song “Love Save the Empty”

Again, the false attention.

Again, you're breaking inside.

Love save the empty.

Love save the empty, save me.

Love save the empty.

Love save the empty.

Stars feel like knives,

They tell us why we're fighting.

Storm, wait outside.

Oh, love, hold us together.

Quotes from the book “He’s Just Not That into you”

“A girl will never forget the first boy she ever likes.”

“He is a man made up entirely of your excuses. And the minute you stop making excuses for him, he will completely disappear from your life.”

Lyrics from Kanye West song “Heartless”

“I know you can't believe I could just leave it wrong And you can't make it right I’m gon' take off tonight
Into the night”

Lyrics from The Strokes song “Last Night”

“Last nite she said 
Oh baby I feel so down 
When you turn me off 
When I feel left out 
So I, I turned round
Oh baby don't care no more
I know this for sure 
I'm walking out that door”

“A break up is like a broken mirror. It is better to leave it broken than hurt yourself to fix it.” Unknown

“The hottest love has the coldest end.”

Socrates

“Ever has it been that love knows not its own depth until the hour of separation.”
~Kahlil Gibran

Lust's passion will be served; it demands, it militates, it tyrannizes.

Marquis de Sade

“Who knows how long I've loved you, you know I love you still. Will I wait a lonely lifetime? If you want me to I will.” The Beatles­

Brainstorming Reading Comments

Since I normally have a tough time coming up with unique and different ways I believe that this reading opened up a few new ways of coming up with ideas. This reading also suggested that while brainstorming one should never shoot down a "bad" idea because it may turn into a "good" idea. Overall this reading was helpful and I will look to this text every time a new "problem" or "design challenge" comes about.