andrea hw one

1. Define Grid. a series of lines that intersect with each to form a series of boxs, aka a grid.

2. Why do we (designers) use a grid? As designers we use a grid to organize the elements and objects of our design. The benefit of having a grid is to help the designer design clearly.

3. What is a modular grid? A modular grid has four columns and four rows.

4. Define and Illustrate : Margins, Columns. Grid Modules, Flowlines, and Gutter.

A margin is basically the border or white space on all four sides of the page.

A column is the boxes in the grid that read up and down.

Grid Modules are the actual squares inside the grid.

A flowline is like a gutter but only goes horizontal and keeps layout uniform.

Gutter is the space in between grid modules.

5. Define Hierarchy: Hierarchy is what the eyes see first or what draws the viewer to the design.

6. Ways to achieve hierarchy would be bolding font, color coding type, or increasing the pt size of specific type.

7. Define Family and Type Styles: Inside a family of type are many different types styles, examples of this include bold, italic, lower case and upper case.