vocab yay!

1. absolute measurement. an absolute measurement is a measurement with a fixed value.

2. relative measurement. a relative measurement is a measurement based on the type size.

3.point. the size of type- the unit of measurement used to measurement the type size of the font.

4. pica. a picca is a unit of measurement equal to 12 points that is commonly used for measuring lines of type.

5. em and em dash. the em is a relative unit of measurement used in typesetting to define basic spacing functions and therefore it is linked to the size of type. The em dash is used for defining elements such as a paragraph indents and spacing.

6. The en and the en dash. the en is a unit of relative measurement equal to half of on em. The en dash is half of a em dash.

7. legibility. whether or not one can read a typeface normally and accurately. Legibility has to do with many elements some elements include kerning and font.

8. rag. rags occur when highly noticeable shapes form by the lines ends of text blocks that distract from simple uninterrupted reading. Rags can include exaggerated slopes of noticeable incline.

9. type alignments.

flush left. all type is alined to the left.

flush right. all type is alined to the right.

centered. format is centered generally to the middle of the page.

justified. the space between the words is adjusted in each line giving even margins both to the left and right sides of the page.

flush left pro. the space between the words stays the same.

flush left con. asymmetry the ragged right margin may disturb the balance of an otherwise symmetrical page layout.

flush right pro. very effective for setting small bodies of text.

flush right con. readability is reduced.

centered pro, very effective in the design of single pages.

centered con. readability is reduced.

justified pro. even margins right and left sides.

justified con. spacing between words will very.

10. wording spacing. it is ideal to kern words apart so that they have the same looking optical volumes in between.

11. rivers. space in between rows

12. indent. text blocks can be indented so that some or all of this text lines are moved in from the margin by a specified amount.

13. leading. depth of space in between lines. The space in between text measures in order to space them more accurately.

14. kerning. involves selectively reducing the space between characters while learning the rest of the type setting the same.

15. tracking. also known as letter spacing adjusting the overall space between letters.

16.weight. most typefaces have a few choices of weight. an example of this would be bold vs regular.

17. scale. scale in type is making the type different in point size.

18. typographic variation. using different types of typeface, weight and or sizes.

19. orphan. an orphan is the final one or two lines of a paragraph to form a new column, and should be avoided.

20. widow. is a lone word at the end of a paragraph.